If you have been observing the home
décor sector of India for about a decade, you would be surprised to
know that people have been in the lookout for latest home furnishing
ideas more seriously than ever. Manohar, the proud owner of an online shopping store for home decor says that people now have
more money than they used to and importantly, they are willing to
spend it on home décor.
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People want to go with the trending
styles and ideas but are open to change the entire décor in a year
wanting to move to the next novel thing as well, he says. “There
was a family who called me regularly to get details of new trends in
home furnishings”, he recalls.
There are many socio economic
reasons behind people giving more importance to home furnishings in
these recent years. In the recent past home was only a basic need for
people but now people want to make their home looking better.
There are many reasons that can be
attributed to the changing attitude of Indian families towards home
decor and most important ones are understood to be as follows.
Increased inflow of income: Most
of the Indian families now have money because of the economic
improvement that the country has seen in the last couple of decades.
Ever since the Indian economy was opened for foreign players, income
of families have has seen significant improvement during these years.
If people did not have money in the past to furnish their homes as
much as they liked, now people have money to spend, more importantly
they are willing to spend the money to make their home look better as
much as they want.
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Knowledge of the opportunities
people have: In the past people were ignorant of the
opportunities they had to make their home look better and people who
got such opportunity were scant. On the other hand, people now have
more information at their hands more than ever and they are bombarded
with opportunities at reasonable prices. Given these opportunities,
people now only have the burden of decision-making. People are now
updated; they are in contact with everything that is happening in
very sector.
Nuclear families make decision
making quicker: In the past, people lived in larger families and
hence decision-making power was vested in certain individuals in the
family and that made the whole thing a painful process. Now people
live in smaller families and hence the decision making is quicker and
simple.
Availability of ample of
products: Everyone is able to get anything and everything they
need at their door steps. It never used to be the case a decade ago.
People never had much of a choice then but the same is never the
case. They are able to get things that are of international standards
and style at reasonable price tags. It makes everything easier and
simpler.
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Due to the increase presence of
online portals and sellers a large number of products and varieties
are now easily accessible with services like free home delivery and
cash on delivery. This ensures that the customer is not limited to
the stores in their neighborhood but have a large range that they can
access.
This ensures that homes are unique
and do not look similar to other homes in their vicinity.
Indian home decor industry has been
registering tremendous growth in the recent past and Research and
Market says that by 2018 the industry will be worth a staggering
$5.29 billion. Now, that is something everyone must be ready to
reckon with.
At Jodhaa we stock a large variety
of products with small numbers of each item to ensure fresh and new
products to our customers. We also have an online service that
delivers our unique products world wide.
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