If you have been observing the home décor sector of India for about a decade, you would be surprised to know that people have been in the lookout for latest home furnishing ideas more seriously than ever. Manohar, the proud owner of an online shopping store for home decor says that people now have more money than they used to and importantly, they are willing to spend it on home décor.
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People want to go with the trending styles and ideas but are open to change the entire décor in a year wanting to move to the next novel thing as well, he says. “There was a family who called me regularly to get details of new trends in home furnishings”, he recalls.
There are many socio economic reasons behind people giving more importance to home furnishings in these recent years. In the recent past home was only a basic need for people but now people want to make their home looking better.
There are many reasons that can be attributed to the changing attitude of Indian families towards home decor and most important ones are understood to be as follows.
Increased inflow of income: Most of the Indian families now have money because of the economic improvement that the country has seen in the last couple of decades. Ever since the Indian economy was opened for foreign players, income of families have has seen significant improvement during these years. If people did not have money in the past to furnish their homes as much as they liked, now people have money to spend, more importantly they are willing to spend the money to make their home look better as much as they want.
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Knowledge of the opportunities people have: In the past people were ignorant of the opportunities they had to make their home look better and people who got such opportunity were scant. On the other hand, people now have more information at their hands more than ever and they are bombarded with opportunities at reasonable prices. Given these opportunities, people now only have the burden of decision-making. People are now updated; they are in contact with everything that is happening in very sector.
Nuclear families make decision making quicker: In the past, people lived in larger families and hence decision-making power was vested in certain individuals in the family and that made the whole thing a painful process. Now people live in smaller families and hence the decision making is quicker and simple.
Availability of ample of products: Everyone is able to get anything and everything they need at their door steps. It never used to be the case a decade ago. People never had much of a choice then but the same is never the case. They are able to get things that are of international standards and style at reasonable price tags. It makes everything easier and simpler.
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Due to the increase presence of online portals and sellers a large number of products and varieties are now easily accessible with services like free home delivery and cash on delivery. This ensures that the customer is not limited to the stores in their neighborhood but have a large range that they can access.
This ensures that homes are unique and do not look similar to other homes in their vicinity.
Indian home decor industry has been registering tremendous growth in the recent past and Research and Market says that by 2018 the industry will be worth a staggering $5.29 billion. Now, that is something everyone must be ready to reckon with.
At Jodhaa we stock a large variety of products with small numbers of each item to ensure fresh and new products to our customers. We also have an online service that delivers our unique products world wide.